bars
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Gabi Lewis and Greg Sewitz founded Magic Spoon to create a sugary breakfast cereal without the sugar. If that sounds daunting, consider their first business: pr…
Perfect Snacks: Bill and Leigh Keith
Bill and Leigh Keith had an extraordinary childhood, travelling the country in a school bus with their parents and ten siblings. Along the way, their dad fed th…
Clif Bar: Gary Erickson
Gary Erickson asked his mom, "Can you make a cookie without butter, sugar or oil?" The result was Clif Bar, an energy bar named after his dad — now one of the m…






