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In 2007, Steven Sashen went on a 5K run in his bare feet, an experience that felt so surprisingly natural that it led him to launch one of the best-known minima…
Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when nego…
In the early 1990s, as Amanda Hesser's college friends were interviewing for their first cubicle jobs, she chose a different path; one that led straight into th…
It’s hard to miss a Slutty Vegan when you’re driving past one. No, we’re not talking about a person… We’re talking about a fast-casual burger chain — and a vega…
Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a master teacher. In 2009, he came up with the look of S…
When Jeff Lawson co-founded Twilio in 2008, he had already been through a series of start-ups. Some succeeded, others fizzled out—but each provided insights tha…
In 2016, Nuseir Yassin quit his cushy tech job to embark on a journey around the globe. The idea was simple: post a one-minute video every day for 1,000 days to…
Ellen Latham would probably have been happy teaching classes at her popular fitness studio in south Florida until she turned ninety. After being fired from her …
It’s hard not to love cheese: feta, brie, gruyère, parmesan, pepper jack, mozzarella, asiago...it’s all delicious! But there’s a downside — cheese production is…
In one of the most remarkable feats ever performed by a frozen dessert, Halo Top ice cream became the best-selling pint in America just six years after launch. …
