brand

After more than 20 years working in the shoe business, Wayne Edy decided to strike out on his own, risking most of his savings to launch his own brand. Knowing …

As a mother of three, Kat Nouri was dismayed at the amount of single-use plastic she was using to pack her kids' school lunches. She had already launched a succ…

Vincent Kitirattragarn grew up in a Thai-Chinese-American household, which meant eating congee and lemongrass chicken, while also ordering chicken McNuggets wit…

Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, h…

As a girl in 1970s London, Jo Malone learned how to make face creams by going to work with her mom at a private skin care clinic. By the time she was in her 20'…

As a teenager, Michael Kors filled his notebooks with dress designs and doodles of his own initials—casual sketches that would eventually fuel the launch of a g…

Tom Rinks not only understands the art of branding, he can explain it with the passion and precision of a master teacher. In 2009, he came up with the look of S…

Tory Burch didn’t set out to make her name into a brand; she didn’t even set out to get into fashion. As a matter of fact, she sort of gave up any fashion ambit…

Over a nine-year period, Spencer and Jeff Jan grew Solo Stove from a DIY project into a 9-figure brand. Their original idea was modest: work a four-hour week an…

In 1998, Curran Dandurand and a colleague from Mary Kay Cosmetics came up with an unorthodox idea: a premium skincare brand for men. Despite the prevailing wisd…