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Procrastinating by working on other productive tasks instead of the big one we really don't want to do.
Prioritizing usability over design trends — even Apple's.
Lessons from Overcast's public beta, and using Slack as a feedback and bug-reporting channel.
Possibilities for value when apps don't bring in money directly.
Getting from when you think it's 99% complete to being actually releasable.
Our experiences and best practices we've found for App Store Search Ads after a year of use, and whether to use the new Search Ads Basic.
David keeps a diary of what the day was like while he launched Workouts++ 2.0. It didn't turn out exactly how he'd hoped.
Considering the potential benefits and ramifications of the rumored unified app framework between macOS and iOS.
Being pressured by users or reality into features or choices we don't think we should need to do.
How the App Store's 2017 changes have panned out so far, and our hopes for 2018.






