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With $12,000 and a mascot named Snoo, two former college roommates designed a web site they hoped would become "the front page of the Internet." Today, despite …
We're hard at work planning more live shows, so we bring you one of our favorites from last year: Southwest Airlines. In 1968, compe*****s sued to keep Herb Kel…
In 1989, college senior Wendy Kopp was trying to figure out how to improve American public schools. For her senior thesis, she proposed creating a national teac…
Melissa and Doug Bernstein's first success was a wooden 'fuzzy puzzle' of farm animals. Today, Melissa & Doug makes over 2,000 kinds of toys and serves as an an…
In 1979, James Dyson had an idea for a new vacuum cleaner — one that didn't use bags. It took him five years to perfect the design, building more than 5,000 pro…
In the early 1980s, Ron Shaich bought a small, struggling Boston bakery chain called Au Bon Pain, and built it out to 250 locations nationwide. Ron then saw an …
In 2013, Tony Xu was brainstorming ideas for a business school project when he identified a problem he wanted to solve: food delivery. For most restaurants, it …
In 1978, college drop-out John Mackey scraped together $45,000 to open his first health food store, "Safer Way." A few years later he co-founded Whole Foods Mar…
In the early 2000s, Perry Chen was trying to put on a concert in New Orleans when he thought, what if fans could fund this in advance? His idea didn't work at t…
In the late 1980s, a New Zealand engineer named Keith Alexander wanted to buy a trampoline for his kids. After his wife said trampolines were too dangerous, Kei…





