The Olympics originated in Ancient Greece, and were resurrected in the 1890's after a 1,500 year ban. Since then, the International Olympic Committee has been behind every Olympic Games. In this episode, we explore the story of how the IOC turned the Olympics into a huge commercial success and whether the cities that host the games end up winning or losing.

See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.

NPR Privacy Policy